Ashwagandha is an ancient herb renowned for its ability to promote relaxation by balancing cortisol levels. It’s known to help reduce stress, boost energy, stabilise mood, improve sleep quality, and enhance focus. Clinical trials have demonstrated a 17% increase in testosterone levels and improved sperm quality in men after 12 weeks of use. By lowering cortisol levels, Ashwagandha also counters stress-related declines in testosterone, supporting overall well-being.

Biotin gives men over 50 a confidence boost by improving the texture of your skin, promoting healthy hair growth, and keeping your nails strong. No need for a MANicure when you’ve got Biotin on board, blokes! Biotin also supports your metabolism by converting food into sustained energy so you can regulate your blood sugar levels and stay active as you age.

There’s nothing boring about boron—this trace mineral is a true all-rounder! It supports bone health, hormone regulation, joint health, and cognitive function, while also playing a key role in maintaining healthy testosterone levels. Boron is the original influencer (minus the hashtag), guiding metabolic processes and enhancing the absorption of essential minerals, providing significant health benefits for men over 50.

Pantothenic acid, or Vitamin B5, is crucial for energy production and overall health, playing a key role in synthesising coenzyme A for the metabolism of carbohydrates, fats, and proteins. At a recommended dosage of 5-6 mg, it supports nervous system health through neurotransmitter synthesis, prevents deficiencies, and promotes wound healing and skin repair. Its significance in maintaining dietary health and metabolic processes is well-supported by clinical studies and traditional practices.

Fenugreek is a versatile herb that promotes overall health. It helps regulate blood sugar levels, improve digestive health, and balance hormones. Additionally, it acts as a powerful antioxidant, fighting free radicals and supporting the immune system. Studies have also shown that fenugreek can boost free testosterone levels and enhance sexual well-being.

This herb has more benefits than just libido and sexual function. Horny Goat Weed increases blood flow in your system, which improves circulation. This leads to more stamina and better brain function, heart health and joint mobility.

Magnesium will put the mag-nificent back in your day. This super mineral activates a number of processes in your body that help balance blood sugar levels, improve heart health, regulate blood pressure, increase bone strength and ease muscle tension so you can stay active as you age.

Vitamin B1 – Thiamine – converts food into fuel, delivering sustained energy and mental clarity. It also supports your nervous system and can help to reduce the symptoms of anxiety and depression. Vitamin B1 is the heart hero you didn’t know you needed – it boosts circulation to keep your heart strong and pumping efficiently.

Vitamin B2 – Riboflavin – is another energy booster for men over 50 from the B group of vitamins. It promotes red cell production – the cells that are crucial for transporting oxygen through your body – and helps you stay active all day. Plus, it protects your eyes from oxidative stress - damage to the cornea, lens or retina caused by a molecular imbalance – and reduces the risk of impaired vision.

Vitamin B3 – Niacin – is another heart hero from the B group of vitamins. It helps to break down fats in the bloodstream and regulate cholesterol levels, which is crucial for men over 50. It also improves skin elasticity and reduces the appearance of inflammation and hyperpigmentation so you can look and feel healthy as you age.

Vitamin B6 supports brain function and cognitive health by helping to produce the feel-good neurotransmitters (like serotonin and dopamine) which are important for mood, memory and focus. And, again, this B group vitamin is an essential ingredient for optimal heart health as it also contributes to red cell growth for better circulation and oxygen flow.

Vitamin B12 is an energy, brain and mood booster for men over 50! It helps convert food into energy, cuts through the brain fog (by supporting the growth of the all-important-oxygen-carrying red blood cells), and balances your mood by boosting serotonin and dopamine levels.

Vitamin D3 boosts bone health by helping your body to absorb calcium. This clever vitamin can also regulate the calcium levels in your blood, which prevents build-up in your arteries and reduces your risk of cardiovascular issues. We reckon this D group vitamin deserves an A+.

Zinc is a powerhouse for men over 50. It boosts immune health, supports testosterone levels, and promotes faster healing of wounds. Plus, it also supports synaptic plasticity – new connections between synapses in the brain - which is crucial for memory and cognitive flexibility. Stay sharp and healthy with a daily Zinc KYCK.